Why Blogging is Important for Digital Marketing?

Why Blogging is Important for Digital Marketing?

When your team works hard to market the company’s products or services online, you have to think about blogging. Updating the website often with blogs should be an integral part of the digital marketing strategy. So, as you go through this article, let’s check out the importance of a blog for digital marketing

Helps to increase web traffic

Blogging certainly helps to post valuable and relevant content on the company’s website. Moreover, when your team posts something on social media to create a buzz, you must include a blog link. It’s also vital that your team must optimize the blog for speed. The blog must also not look weird and must be easier to read when individuals go through the business blog on their smartphones. In case the blog doesn’t load in a few seconds, even on a mobile phone, then the visitor will consider another brand. 

Aids to enhance SEO

As your team updates the website regularly with blogs, it can help to increase the search engine ranking. But, when you have a digital marketing strategy in place, your business must know what to post online. For instance, if your business deals in designing software, it’s pointless posting about VPN services. To make the blog searchable, you also have to use the keywords per the visitor’s intent, and you have to include these keywords naturally across the entire content.

Helps to become a leader

While your team posts informative blogs, your business will surely become a leader in the industry. However, before proceeding ahead, it’s always better to know about the target audience and what it is looking for online. Once you start posting valuable content and addressing customers’ pain points, it can help to enhance trust. Whenever an individual spends some time going through the blog, he or she is likely to get in touch with your team. The person will also likely choose your services or products and check out their features. Feel free to contact a reliable digital marketing agency to check out if they can help you with content writing. 

Helps to drive long-term results

As you try to provide answers to the questions in the minds of readers, you will be consistently creating valuable content. You can simply imagine the overall impact of an educational blog and how it can clear the confusion in the customer’s mind. Eventually, you can drive long-term results and establish authority in a particular niche. On the other hand, you can think about repurposing the content and presenting it in different formats. The blog can be presented through an infographic, slideshow, or even a short-duration video.

Blogging helps to build links

In the current era, Google always considers backlinks as one of the factors to rank the website. Even when generating inbound links is essential, 41% of the SEO experts state that it’s challenging to build links. But, no matter what it might be, backlinks can help to boost domain authority and improve discoverability. It also gives a signal to Google that the company is leading in the competitive world. If you hardly have the time to curate blog content, you must approach someone who runs a digital marketing business.  On a concluding note, a business owner can always share company news through a blog. Apart from presenting informative content, the blog can highlight what the company is doing currently. Besides, you can come up with a comprehensive case study and present how your products are helping customers. To stay ahead, you can also post a blog around the interviews you have with industry experts. In case you’re going to launch a new product or attend a trade show, then a blog can help to drum up attention. However, you must be sure that the blog delivers information and is not with the intent of promoting the product. Approach a digital marketing agency to outline an online marketing strategy that will not fail.

AI-in-Digital-Marketing

Artificial intelligence in digital marketing 2022

As time rolls by, Artificial Intelligence is undoubtedly transforming the future of digital marketing in 2022. Apart from the new developments, you will observe new trends emerging in the forthcoming years. But, as companies embrace AI, there will be many exciting opportunities to explore in the realm of digital marketing. So, as you read ahead, you can check out how Artificial Intelligence is changing the face of digital marketing

Targeted Marketing 

Convincing the prospect will soon be one of the aspects of targeted marketing. However, you will have to find certain ways to convince someone who you don’t know. Regardless of what it might be; predictive customer segmentation, use of virtual assistants, or personalized experiences, AI will reign in the digital marketing space. Way ahead, the marketing professionals will use the data to figure out whether customers are interested in making a purchase. 

Marketing automation with personalization

If you’re still wondering how you will be able to automate content production and add a personal touch, then read further. While you are pacing ahead with your business, AI in digital marketing will uniquely customize marketing. With this in mind, the businesses will gain an edge, boost sales growth and increase revenue in the post-pandemic era. Now, companies leverage Artificial Intelligence when the team sends automated emails. Whenever individuals sign up for a particular service, the emails are always personalized. 

Predictive analysis for personalized recommendations

In the current era, the team working at Facebook has come up with a project known as Rosetta. While this project focuses on leveraging machine learning and AI, companies are able to understand the texts in videos and images. This point further helps to improve the overall quality and what users can go through in the news feed. Besides, organizations will explore using AI to take the user experience to the next level. Soon after understanding the interests of people, the entire team will be in a better position to optimize engagement on Facebook.

Content marketing driven by AI

When your team works towards building an online presence through digital marketing and advertising, it will use many tools to gain better insights. After knowing the consumer’s behavior, the companies can stay ahead in the competitive world. When marketing professionals strive to promote products or services, they will be able to reach out to the right set of people at the right time. However, your team can accomplish this through market research just to be sure about what individuals are concerned about. Segmenting and developing the information into appropriate content can further help pitch to the audience. With the best digital marketing strategy and AI, people will tend to read the message whenever they come across the post. 

Customer Relationship Management (CRM)

Many companies like IBM, Zendesk, and Salesforce are now investing in developing Artificial Intelligence. As they develop the technology, it will help to interact with customers in a different way. Your team will further be able to gain insights and how the customers are interacting on a range of channels. The professionals at the workplace will also be able to figure out the right course of action when they start using predictive analysis. Moreover, chatbots will deliver knowledge with the help of automated workflows. Organizations will also find it easier to analyze customer data and identify the leads that may get converted into customers. 

On a concluding note, the change due to Artificial Intelligence is not new. With the advancements in technologies, more businesses are able to leverage AI effectively. Further ahead, the business owners can do more, and the average entrepreneur will benefit through technology. But, just as it’s crucial how companies will use AI, they will not fall back on offering valuable services. Even though you will observe AI in digital marketing, organizations will not consider replacing human beings. 

What is a Robots.txt file

Best way to create and Implement Robots.txt File

Blogs

Digital Marketing, Search Engines Designing your site to be search engine-friendly from the bottom up, making sure that your site’s content is crawled and indexed correctly is one purpose of SEO and one great way to achieve this is to properly implement a powerful file called “robots.txt” as this is considered as one of the important keys for your site to rank well in search results pages. What is a Robots.txt file

What is a Robots.txt file?

The robots.txt file in a simple format will tell search engine robots which file should be crawled or should not be crawled. By default, search engine bots crawl everything possible unless they are forbidden from doing so. When these search engine bots visit a site, they always crawl first the robots.txt file located in the root directory of the site before crawling the entire website.  Do not make a list of all your files in the robots.txt file. Listing the files would allow people to find files that you don’t want them to find. The “/allow” command is not part of the robots.txt file, so there’s no reason for it to be added to the robots.txt file. Premium SEO Solutions is a professional Search Engine Optimisation Company that provides ethical and result-oriented search engine optimization services. The robots.txt file is then parsed or analyzed and will instruct the robot as to which pages, files, or directories are not to be crawled. Robots.txt Dos and Don’ts Using robots.txt in stopping the search engines from indexing certain files or directories on a website and allowing others for SEO purposes are done for many different good reasons. Here’s the do’s for robots.txt: Check all of the directories on your website. In all likelihood, there are directories in your site that you do not want the search engines to index. This may include directories like /cgi-bin/, /wp-admin/, /cart/, /scripts/, and others that might include sensitive data. Stop certain directories of your site that might include duplicate content from being indexed by the search engines. For example, there are some websites that have “print versions” of web pages and articles that allow visitors to print them easily. Make sure that you only allow one version of your content to be indexed by the search engines. Make sure that all barriers are removed that will stop the search engines from indexing the main content of your website. Check for certain files on your site that you do not want the search engines to indexes such as certain scripts, or files that might contain email addresses, phone numbers, or other sensitive data. Here’s the don’t for robots.txt: Avoid making use of comments in your robots.txt file. Our skilled touches can help you expand your web presence and increase your profits. We have developed successful digital marketing strategies for a lot of clients at Krytech Digital. Allow us to collaborate with you to set your objectives and lead you to where you want to go. Just give us a call and we’ll be happy to help.
How Malware infected website affects Digital Marketing (1080 x 580 px)

How Malware infected website affects Digital Marketing?

Malware – What comes in your mind when you first think about this word? You think nothing but of one particular thing i.e a “Computer virus” affecting the computer systems. If you’re into digital marketing, you must’ve heard this word at least once in your entire career.

Digital marketing is a pinnacle of marketing in the digital world, however, this digital world is like a complex spider web, as each thread is linked to the other, so the technical factors of the Digital world are also linked to each other.

Because of this, the biggest threat Digital marketers are facing right now is the threat of Malware infected websites. Allow us to explain the whole scenario.

How a Malware infected Website can affect your Digital Marketing

Before we get to this topic, let us tell you the whole background story.

People have a myth that things like virus/Spyware/Malware can only infect those who have a bigger business. It won’t affect them because their business is small in size and revenue.

However, the reality itself is quite opposite, instead of big companies, small companies are the ones to get affected. This is because big companies can take care of their digital infrastructure, better than a single small business owner. They have best people to work for them, however, that’s not the case for a single proprietor.

Being a sole owner of a business, he/she has to do everything. In other words:-

  • He/she is the Digital marketer
  • He/she is the technical person
  • He/she is responsible for Customer care
  • He/she is responsible for sales

Of course, if the person wants, he/she can keep one or two people for help and distribute the workload. But the overall output can’t rival bigger companies.

So if you’re a sole proprietor and run an eCommerce business or use a Website to sell your own hand-crafted products, chances are there are not many people working under you or you are the sole people in-charge of everything.

Now consider this as a scenario – You’re utilizing website sell your products online, and your earning is decent. However, suddenly, your digital marketing campaigns doesn’t work and bring enough sales for you. You try every single trick inside the book, you even hire a professional but nothing works! What you will do in such cases?

Have you ever tried looking at your Website?

The answer is “NO” a big no because most of us wouldn’t even think that a Website might be the cause that can affect the digital marketing campaign. But if your website does get infected by malicious software then it can gravely affect your sales as well as the overall digital marketing campaign.

The importance of a website in the Digital Marketing world!

When you’re using Digital marketing to increase the leads and overall conversion, you need something for the call to action. In the above scenario, we gave an example of how websites can be utilized to drive sales.

However, you might wonder, that if its “Call to action” why even use websites for it? you can even drive your leads to WhatsApp so you can have direct conversation with the customer.

This idea is definitely nice, but instead of having a conversation, you can lead your customer directly to product page, from where he/she can see the details that they want to see and then directly purchase it.

That’s why most people prefer using “Landing page” or “Product Page” as a call to action compared to that of WhatsApp Messenger.

We even explained this in the scenario above.

Hence through this, we can consider that Websites now are the key aspect of driving leads/conversions when it comes to digitally sell your products online. Hence, such websites are bound to get targeted one day or another, it doesn’t matter what the revenue of the website is, if it’s one of the key aspects for sales then it comes under the radar of Malware creators.

What problems a Malware infected website can cause?

Well, if your website is malware infected it can cause the following problems:-

  • It can reduce your leads.
  • It can reduce your conversions and overall sales.
  • If the malware causes some kind of problem for customers, then it can affect the long-term relationship that you have built with them.
  • The trust in your brand and business decreases.
  • Customers can get annoyed which can lead to negative publicity and online thrashing.
  • Google and other search engines can slap you and your business with multiple unwanted penalties.
  • Your social media accounts related to your business and brand may get banned.

Different cases of Malware infected websites and their cause

Before we discuss the different cases of Malware infected websites and what causes websites to get infected in the first place, always remember one thing – Your website getting infected doesn’t mean that your code is infected, sometimes even outer factors are responsible for the website infection.

Also, here in this case we are not going to discuss all the causes, but in fact we are going to discuss the most common ones.

Now, If you have an infected website, Google Webmaster tools will warn you about the issue, but in a majority of the cases out there, even Google can’t detect malicious software infections.

  • Faulty Plugin & themes – If you are using WordPress chances are, that a faulty plugin might create obstructions in your digital marketing campaigns. Sometimes even themes can have malicious code embedded into them.
  • Third-party codes – You being the in-charge of everything, sometimes even you may have to fiddle with your website’s code, in such cases to solve one problem or another you might take help of third-party codes that promise to bring value to your business, however, sometimes even those codes can harm you if you don’t understand how they work.
  • Faulty backlinking – Generating high-quality backlinks is important when it comes to “Search engine optimization (SEO)“, however, sometimes directory submitting can result into creating faulty backlinks.
  • Not regularly updating your website – Not regularly updating your website when its needed is another reason for your website getting infected with malicious code/malware.

Final take

Now that you have seen all the common causes that cause websites to get infected with malware, it’s best to say that malware-infected websites can become a huge threat if not handled properly.

Some of the viruses causing problems stand out, some of them work in complete stealth which remains undetected.

And if your website is dealing with the ones belonging to the later category (Viruses belonging to the stealth category) then you need experts like us to help you in this issue get back to us for – Secure Digital Marketing.

6 Tips To Improve Your Digital Marketing Strategy

6 Tips To Improve Your Digital Marketing Strategy

A digital marketing strategy is a collection of rules that lays out what brands intend to achieve and how they’ll find goals. It gives brands direction as they deploy their efforts, allowing everything to run smoothly and efficiently. Despite the need for a digital marketing strategy, an estimated 65 percent of marketers say it is not incorporated into their overall digital marketing plan, and 45 percent say they have no digital marketing strategy at all, despite using every single idea they can think of.

As a result, these businesses are at a significant disadvantage when it comes to gaining a footprint in the digital environment. But, if you have An effective digital marketing strategy, it will help your target audience to reach your business.

So let’s see how we can improve our digital marketing strategy for this year of 2022.

Tip 01 – Define Business Goals and Objective

This might be an ancient tip but it works everywhere, yes even in the world of digital marketing! Defining business objectives and goals is just like setting up a new year resolution but with a more serious tone to it. Everyone starts their business or company with some kind of end goal that they want to achieve at the end of their life. And they reach that goal by clearing small goals and objectives every single month and every single year.

In other words, Business objectives are steps that are clearly defined and are measurable in order to achieve a company’s goals. If you’re not doing it, then no matter how much marketing you do it is not going to work. Of course, setting up definitive business goals and objectives also doesn’t guarantee you success, but it certainly does give you a clear vision of what you want to achieve. So in case if you fail, you can come up with another strategy to make up for that particular failure.

By defining business goals and objectives, you are creating a pathway for your Digital Marketing campaigns. Once your path is set, ideas and strategies will flow out naturally because you know what you have to do when you hit a roadblock.

Tip 02 – Defining the target audience

Okay, here is a fact for you – Just because you have an awesome product doesn’t mean that people will buy from you. When it comes to the target audience, you think that generally, you are targeting everyone but in fact its the opposite, you are only targeting specific people that have developed an interest in your product.

Let us explain the whole thing in a more simple manner.

Let’s say you have an idea, that you want to start an online t-shirt store. You create a bunch of t-shirts and get it ready to sell online, but here is a catch, your first sales are not what you expected them to be. That’s because you included every single type of t-shirt available, and those similar kinds of t-shirts are also available online, so basically your competitor’s t-shirts got sold more just because they have more online presence compared to you.

So in order to overcome this, you need to define your target audience, which you will be targeting actively and aggressively in order to sell more t-shirts.

Start asking questions like these given below to yourself and try to come up with an answer for them:-

  • For whom I am creating these t-shirts?
  • Is it for teenagers who prefer Marvel or DC characters or Anime?
  • Is it for young adults where the t-shirts are a mixture of simple and pop culture?
  • Is it for adults?
  • Is it for old age people?

Once you answer such questions only then you will define the target audience. Once you define your audience, you can specially craft your digital marketing campaigns according to your target audience. This way you can increase your sales step by step.

Without defining a target audience you can’t achieve your business goals and objective that you want and also in a similar way if you don’t define business goals and objectives you can’t decide the audience which you want to target, in order for you to achieve that particular goal/objective that you have set.

Understanding a target audience is key to the development of any brand. It’s what helps drive effective marketing strategies, boosts brand image, and, ultimately, boosts a company’s bottom line.
However, business understanding is not a destination. It’s a journey. It is a continuous process of review, refinement, and readjustment. A brand’s performance will suffer at worst or stall at best if it does not revisit its target audience on a regular basis.

Why Digital Marketing for Small Businesses is Essential – 2022

Tip 03 – Focus on the analytics especially website analytics

If you are actively pursuing Digital marketing as your main marketing funnel, then you know that data and information are core to web analytics, but not all data is useful. Google Analytics provides valuable information that can be used to uncover hidden trends and insights, making it critical for businesses.

However, if irrelevant data is not filtered out, this data alone can mislead a business. The Google Analytics filter aids in data refinement and provides you with data that is important and relevant to your business. For example, you need an exclude filter to only see data relating to your genuine prospects and not office personnel.

Website analytics are important, especially important if you own an online store or website/blog through which you sell your products and earn a major chunk of income to support your lifestyle. They give an analysis of the behavioral pattern of your one-time customers and regular customers.

This definitely helps you realize that what your customers are exactly expecting from you and your brand, also, you can find out why your company or business/brand is losing the customers. And with appropriate use of filter aids provided by Google analytics, this makes your job of understanding the customer’s and faults in your Digital marketing strategy much easier

Friend’s TV Centre Case Study | Bonus: Build a brand in 2021

Tip 04 – Website’s SEO as a boost to Digital marketing strategy

In the previous tip, we talked about how analytics can become important for any business, however, analytics can also determine if your SEO is weak or strong. Now before we get to some explanation on how SEO is important when it comes to digital marketing strategy, allow us to bust some myths.

Most of you can say the majority of people believe SEO is important only when you have a website made for your business. However, that’s not the case at all. In fact, this is one of the biggest myths or you can say misconception.

Now you may wonder how this can be a misconception? Well, then allow us to explain:-

Let’s consider a scenario just like we considered it in tip number 2.

You started a brand to sell t-shirts, however, you decide to create a website later after you have made a good amount of money because at the moment you’re bootstrapping the brand/company which you have started. You create a Facebook Page and use Facebook’s marketplace to sell your t-shirts and on top of it, you link Instagram, Business WhatsApp, and your Facebook page together to create an online presence. After that, you post some t-shirt photos that you are expecting to sell, but when people try to search you on google they hardly find you because your “Social Media SEO” is lacking”.

Wait SEO can be done on social media? Well yes!

If you optimize all of your social media handles/pages with proper On-page SEO techniques like the use of appropriate keywords, hashtags, and tags then on google your social media pages related to your brand will rank higher than everyone else. (It’s all Keyword game).

Then what is the use of Website, if we can use Social media for business?

Website is all about exclusivity and originality. Internet is a place where data is changing constantly, so even if you optimize your social media handles it won’t give you an online brand value that you get with your website. Because every business has social media profiles, having another profile doesn’t create a sense of uniqueness and individuality, people won’t identify you within the crowd if you don’t stand out. But with your own exclusive website, you can stand out from the rest.

Hence, even though brands have their social media handles, they equally pay attention to their website to create an online presence that can stand out from the rest.

So, If looking for a service or product online, users are more likely to select one of the top five suggestions presented by the search engine. Hence doing a proper Website SEO will help you rank higher in search results and gain more online visibility, increasing the probability that potential customers will click over to your website and convert.

Website SEO is also a useful tool for increasing brand awareness, cultivating relationships with potential customers, and establishing yourself as an authority and trust-able expert in your field.

Tip 05 – Business on Social Media

In tip 05 we talked about Social Media SEO, however, why do we actually need social media? We have one valid reason – To increase the online presence of your brand. However, there is one more reason – To connect with your customers and generate a loyal fanbase.

Take an example of one of the biggest tech giants in the world i.e Apple – Today we call apple loyal customers or fans “Apple sheep” why is that? it’s because Apple provided quality products to their customers and developed a loyal set of customers in its initial days, and that too in a time like where there was no social media or any other online platform.

The trust they have developed with their customers is so strong that it allowed Apple inc. to become a Trillion dollar company. Today social media allows us to generate a similar type of cult following, but unfortunately, Social media influencers and YouTubers are ahead in this game. Nowadays brands are more focused on earning money that they overlook the possibility of developing a connection with their customers.

Digital Marketing Strategy - Apple Social Media Game
Digital Marketing Strategy – Apple Social Media Game

Take a look at Apple’s Instagram – Take a look at the complete profile and you will notice that they only post things showing how their product is useful to their customers. Instead of showcasing their products online, they showcase how beneficial their product is to their customers. This allows them to strengthen the bond with their customers that they have developed over a long period of time.

Although, this is just a single example there are many such examples for other brands over social media. Study them and realize what they do to develop their loyal set of customers.

Once, you pass the phase of developing a bond with your customers, it can help your business for a long period just like how it helped Apple.

So, It doesn’t matter if you are running a small local store or a large national corporation. Social media is more than a marketing trend. It is an essential part of your company’s digital marketing strategy.

However, social media alone is insufficient to drive business growth. Social media platforms can help you connect with your customers, raise brand awareness, and increase leads and sales. But even so, you must begin with an always-on mindset and a comprehensive content marketing strategy.

Tip 06 – Understanding your social media activity

Understanding the social media activity is just as similar to that of analyzing the Google analytics.

However, Maintaining your website, social media profiles, and your business can be time-consuming. Acknowledge your personal limitations and seek out pros to assist you in maintaining your social media or digital platform.

Their skilled touches can also help you expand your web presence and increase your profits. We have developed successful digital marketing strategies for a lot of clients at Krytech Digital. Allow us to collaborate with you to set your objectives and lead you to where you want to go. Just give us a call and we’ll be happy to help.

Digital Marketing for Small Business

Why Digital Marketing for Small Businesses is Essential – 2022

Digital Marketing for Small Business allows brands to communicate with prospective customers, start educating them about the services or products offered, and make sales. Your prospective buyers are most likely casually browsing the internet and searching at their phones. You must take command, present your business to them, pitch your products, and close the deal. Digital Marketing is a booming industry that guarantees you maximum conversions if you do it right. However, there are lots of myths surrounding the Digital marketing industry.

Hence in this article, we’re going to bust those myths, as well as, we are going to see why digital marketing is important for small businesses.

Digital marketing for small business is important to the growth. Business increases their revenue, profits, and growth, and digital marketing is an art form that allows them to convert their audience into customers and increases income by selling their products or services online.

A brief summary of traditional marketing

They say marketing is a cornerstone of any business, if you are not doing marketing for your business you are not reaching out to people. As true as it can be, when you’re talking about the time period 10-15 years back, traditional marketing was the cornerstone, but at the same time, it was heavily demanding. That’s because traditional marketing utilizes various outlets in order to reach the customers:-

  • Billboard to display ads
  • Displaying ads in movie theaters
  • Displaying ads on public transports i.e buses
  • Advertisements in News and other channels

All these mediums mentioned above are demanding mediums. That means, in order to utilize them you need to pay different amounts of cost to each of these mediums separately and that too those rates were costly. Also, these are the mediums that won’t provide you with proper analytics on how many business leads and conversions you are actually generating for your business. So considering all these different reasons, small businesses wouldn’t stand a chance to prosper because there was a notion that “Marketing was only for the RICH“. People realized that we needed a form of marketing where we know how things exactly work so that we can minimize the risk and maximize the profits and everyone can afford it. That’s where digital marketing comes in.

The birth of Digital Marketing

What gave birth to digital marketing was the rise of social media and search engine platforms.

  • Google
  • Youtube
  • Facebook
  • Linkedin
  • Twitter

These above-mentioned companies and many more including Pinterest, Reddit & Quora, etc. Gave enough user-base to these companies and soon they realized that, if they can use their platform to promote businesses, then not only they can provide good leads as well as conversions to these businesses but they can also earn good amount of profit in return. You can say that overall it’s a win-win situation.

Utilizing the risk of Traditional Marketing for providing benefits to Digital Marketing​

Digital Marketing for Small Business

Google, Facebook, and others realized that businesses spend a huge side of their earnings on marketing, some of them don’t even get a decent amount of leads and conversions and waste all their money. Hence the majority of the businesses, especially the small businesses were scared to invest their money into marketing.

Google, Facebook, and others realized that businesses spend a huge side of their earnings on marketing, some of them don’t even get a decent amount of leads and conversions and waste all their money. Hence the majority of the businesses, especially the small businesses were scared to invest their money into marketing.

Hence, these companies equipped businesses with advanced marketing analytics and other tools, that allowed businesses to carefully plan and modify their marketing budget based on the analytical results provided by these companies. In layman’s terms, businesses knew what was actually happening behind the scenes of marketing.

Digital Marketing Benefits #1 – Know what’s happening!

Analytical results which businesses get during the process of Digital Marketing:-

  • How many people liked and followed them
  • How many people commented on what they posted
  • How is the overall response of their customer base
  • How many customers unfollowed them and unliked them
  • How many customers are complaining or unhappy
  • How their products are performing
  • Which product is more popular
  • Which product is less popular
  • What is the customer’s demand
  • What is the market trend

And many more to as speak off, when you compare Digital marketing with Traditional marketing you will realize that in traditional marketing you won’t get such analytical data of what’s happening behind the scenes of marketing. Such analytics give small businesses perfect transparency who are usually scared to invest their money in the marketing space.

Benefit #2 – Save more money!

The above-mentioned analytical data itself allows you to modify your marketing budget in the middle of a marketing campaign. In other words, the data gives you the exact ratio of Negative outcome and Positive outcome, and depending on those calculations you can decide when to pause your marketing campaign and modify it or change the budget accordingly. This feature allows changes to your marketing budget where you can decide to save more or spend more. Which is perfect for small businesses. And this is something which you can’t do in Traditional Marketing.

Benefit #3 – Budget/Pocket Friendly!

 

Digital Marketing is extremely budget-friendly when you compared it to Traditional Marketing as its designed in such a way that even small businesses can afford them easily. In Traditional Marketing to do any kind of advertisement you need to pay a fixed amount for every advertising medium, however, in digital marketing, you can plan and chart out the budget for every digital medium and can decide how much you want to invest. Friend’s TV Centre Case Study | Bonus: Build a brand in 2021

Digital Marketing Myths

With all these benefits you think digital marketing is easy and you can do it on your own right? However, its not like that.

Just posting things online, and sharing it in groups doesn’t make your brand popular, it just turns you into spammer!

Traditional marketing follows a fixed pattern, hence there is not much to do in traditional marketing except to do Good and creative advertisements to reach out to the customer base.

Myth #1 – Digital Marketing is easy!

However, Digital marketing is completely different, because this kind of marketing utilizes various online platforms for marketing purposes. Every single platform has different types of analyticstools, and set of results. Plus each of these various platforms has a different set of rules and regulations. Hence you need someone that knows the way around social media and other online platforms, who can guide you properly through this kind of online jungle and lead you to victory.

Myth #2 – Sharing things about your business will make your business popular

People don’t give much attention to the posts on social media that don’t attract them. Just think, why would they buy your product? Just because it has something which you think will be attractive to the people online, doesn’t mean that they will get attracted towards your products. Before trying to pitch any product to people online you need to create a sense of reason for people to approach your business to buy that product. Just sharing things won’t make your business popular, as we mentioned earlier, it will just turn you into a spammer and will get you banned from all the social media and other platforms. To counter such issues you need a few creative minds to guide you. It is not a one-man’s job.

Finally, The Most Important thing that you must know!

As we discussed the benefits of Digital Marketing for small businesses, we can conclude that your business must be present where your customers are, which is online. Whatever product or service a person seeks, they will almost certainly begin their search with Google. You won’t be found if you don’t have an online presence, and you won’t be capable of competing against the business that already has an online presence. Even if you have an online presence, but your competitors are easier to find because they rank higher in search, you may still be overlooked. Along with developing a website, understanding what Search Engine Optimization (SEO) is and why it is important will enable you to outrank competitors by being the first name that a prospect finds when conducting a Google search.

Case Study - Friend's TV Centre

Friend’s TV Centre Case Study | Bonus: Build a brand in 2021

Case study for Friend’s TV Centre – Humans are dependent species, though psychologically we try to become independent in our very own life, but to achieve some level of success, there are many people, who helps us along the way. Hence no matter how much we try to justify that, humans are independent, but the truth is exactly the opposite.

The last 2 years of Covid-19 made us realize this truth in a hard way, many local business suffered in this pandemic thanks to the unwanted lockdowns. However, there are only few people who got to help these business in some sort of way. And we are proud to say that we’re in the list of helpers!

Note: This case study will be updated each time we reach a ground breaking milestone! so stay tuned for updates.

Case Study:  Background History & How it started?

One of our employees realized that a local “Retail brand” called “Friend’s TV Centre, Mumbai” whom he knows since childhood, don’t have an online presence. Talking with the owner to get more details, we realized that, he never did any digital marketing and only marketed products using “WhatsApp”.

The brand was established in the year 1988, and, is quite popular among the local people. In other words the brand relied only on the popularity and trust it has established over the long years to sell their products.

Previous signs of online presence

The brand – Friend’s TV Centre, did manage to list their business on Google My Business & Just Dial and asked their customers to review their service, apart from that there was nothing we could point out that made the brand stood out from the rest of its competitors. Hence we realized, that, Friend’s TV Centre needs to channelize their business properly with a marketing strategy, and in process, establish a solid customer base that can stay connected with them over the long period of time.

Budget constraints & Planning due to covid-19

As we mentioned earlier that pandemic has made many local business suffer, and some of them were even forced to shut their operations. Hence we knew that, the marketing strategy we are making for the client needs to be budget friendly at all cost. Hence, here, we decided to go with complete organic marketing and say no to paid advertisements unless we solidified our presence in the digital world.

With that being said, without any haste, our Marketing wizards focused on charting out a “Custom roadmap” that can only be utilized for our client – Friend’s TV Centre. The keyword for us was connectivity. Since the brand had a long history from its establishment in1988 till 2021, we realized that we need to utilize this history for our marketing strategy as a base.

The plan was divided into 3 phases.

  1. Over the years, lots of customers who purchased from the brand must’ve moved away or switched to another brand (even if they didn’t wanted to do so), our first move was to make them realize that their beloved brand still exist.
  2. Many of the current customers, who were forced to stay away because of pandemic needed an outlet to stay connected with the brand, yes the owner was staying connected using WhatsApp but there is a limit to how much a single person can manage. Hence the second step was to create connectivity between those customers and the brand.
  3. Finally the third, stage was to create a “brand identity” i.e a logo.

Creating Online Presence: Social Media & Identity with logo, graphics and video marketing

Through our extensive research that we did while charting out strategies for Friend’s TV Centre, we noticed that the local customers who were familiar with the brand, only used 2 social media handles Facebook & Instagram.

Hence we focused the on these to handles to create a “Lead Stream“.

Friend's TV Centre Facebook Page
Friend’s TV Centre Facebook Page

 

Friend's TV Centre Instagram Page
Friend’s TV Centre Instagram Page

Just creating social media handles was not enough, we also needed an identity through which people can remember the brand and that is nothing but a logo!

Friend's TV Centre Logo
Friend’s TV Centre Logo

With the lead stream and identity created, it was time to approach the existing customer base and get them connected to the brand through these social media handles.  We populated social media handles with some cool & warm graphics that suited the local style.

The graphics were made in a way which defined a style for the brand’s presence in the digital world. For more graphics you can visit our graphics portfolio section – Friend’s TV Centre Graphics. We even started creating Instagram Reels & Facebook Stories for Video marketing (just recently).

You can take a look at the video reel we did for Friend’s TV Centre here – Video Ad for Friend’s TV Centre.

Since 1st of July 2021 to 31st August 2021, this is our statistical report for social media handles.

  • Facebook – 211 Page Likes with 16 Posts and 1 Video Reel.
  • Instagram – 76 Followers with 16 Posts and 1 Video Reel.

Utilizing the Google My Business

We mentioned at the beginning that, the brand manage to make online listing on Google My Business & Just Dial and collected “Reviews” however, with no expert or knowledgeable person helping them, the potentials of those business listing remained untapped.

Just Dial was a premium listing hence we decided to keep it aside to avoid going over budget, and, we just focused on the Free business listing provided by Google. Since the brand was already listed on Google business, we optimized the listing to rank better in SERP (Search engine results page).

The following below graph shows the result of last one month.

Google My Business Statistics
Google My Business Statistics

The above statistics shows two graphs, first one is about the search results, showing the activity for Google Search as well as Google Maps. The second graph is about – How many people asked for directions to reach the store & how many people called the owner.

  • People asking for directions – 19 people requested for directions.
  • People who contacted directly – 27 people directly contact the owner.

Wrapping up

With a 2 months of slow & steady organic marketing, we can see that the online presence which we created from scratch, is now getting solid. There is still much work left to do! But you can see how even without paid ads we can achieve great results.

The results are indeed slow as we were complete organic, but, you can’t ignore the fact that they are indeed solid results.

We will be constantly updating this case study in the future so stay tuned fore more.

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