A digital marketing strategy is a collection of rules that lays out what brands intend to achieve and how they’ll find goals. It gives brands direction as they deploy their efforts, allowing everything to run smoothly and efficiently. Despite the need for a digital marketing strategy, an estimated 65 percent of marketers say it is not incorporated into their overall digital marketing plan, and 45 percent say they have no digital marketing strategy at all, despite using every single idea they can think of.
As a result, these businesses are at a significant disadvantage when it comes to gaining a footprint in the digital environment. But, if you have An effective digital marketing strategy, it will help your target audience to reach your business.
So let’s see how we can improve our digital marketing strategy for this year of 2022.
Tip 01 – Define Business Goals and Objective
This might be an ancient tip but it works everywhere, yes even in the world of digital marketing! Defining business objectives and goals is just like setting up a new year resolution but with a more serious tone to it. Everyone starts their business or company with some kind of end goal that they want to achieve at the end of their life. And they reach that goal by clearing small goals and objectives every single month and every single year.
In other words, Business objectives are steps that are clearly defined and are measurable in order to achieve a company’s goals. If you’re not doing it, then no matter how much marketing you do it is not going to work. Of course, setting up definitive business goals and objectives also doesn’t guarantee you success, but it certainly does give you a clear vision of what you want to achieve. So in case if you fail, you can come up with another strategy to make up for that particular failure.
By defining business goals and objectives, you are creating a pathway for your Digital Marketing campaigns. Once your path is set, ideas and strategies will flow out naturally because you know what you have to do when you hit a roadblock.
Tip 02 – Defining the target audience
Okay, here is a fact for you – Just because you have an awesome product doesn’t mean that people will buy from you. When it comes to the target audience, you think that generally, you are targeting everyone but in fact its the opposite, you are only targeting specific people that have developed an interest in your product.
Let us explain the whole thing in a more simple manner.
Let’s say you have an idea, that you want to start an online t-shirt store. You create a bunch of t-shirts and get it ready to sell online, but here is a catch, your first sales are not what you expected them to be. That’s because you included every single type of t-shirt available, and those similar kinds of t-shirts are also available online, so basically your competitor’s t-shirts got sold more just because they have more online presence compared to you.
So in order to overcome this, you need to define your target audience, which you will be targeting actively and aggressively in order to sell more t-shirts.
Start asking questions like these given below to yourself and try to come up with an answer for them:-
- For whom I am creating these t-shirts?
- Is it for teenagers who prefer Marvel or DC characters or Anime?
- Is it for young adults where the t-shirts are a mixture of simple and pop culture?
- Is it for adults?
- Is it for old age people?
Once you answer such questions only then you will define the target audience. Once you define your audience, you can specially craft your digital marketing campaigns according to your target audience. This way you can increase your sales step by step.
Without defining a target audience you can’t achieve your business goals and objective that you want and also in a similar way if you don’t define business goals and objectives you can’t decide the audience which you want to target, in order for you to achieve that particular goal/objective that you have set.
Understanding a target audience is key to the development of any brand. It’s what helps drive effective marketing strategies, boosts brand image, and, ultimately, boosts a company’s bottom line.
However, business understanding is not a destination. It’s a journey. It is a continuous process of review, refinement, and readjustment. A brand’s performance will suffer at worst or stall at best if it does not revisit its target audience on a regular basis.
Tip 03 – Focus on the analytics especially website analytics
If you are actively pursuing Digital marketing as your main marketing funnel, then you know that data and information are core to web analytics, but not all data is useful. Google Analytics provides valuable information that can be used to uncover hidden trends and insights, making it critical for businesses.
However, if irrelevant data is not filtered out, this data alone can mislead a business. The Google Analytics filter aids in data refinement and provides you with data that is important and relevant to your business. For example, you need an exclude filter to only see data relating to your genuine prospects and not office personnel.
Website analytics are important, especially important if you own an online store or website/blog through which you sell your products and earn a major chunk of income to support your lifestyle. They give an analysis of the behavioral pattern of your one-time customers and regular customers.
This definitely helps you realize that what your customers are exactly expecting from you and your brand, also, you can find out why your company or business/brand is losing the customers. And with appropriate use of filter aids provided by Google analytics, this makes your job of understanding the customer’s and faults in your Digital marketing strategy much easier
Tip 04 – Website’s SEO as a boost to Digital marketing strategy
In the previous tip, we talked about how analytics can become important for any business, however, analytics can also determine if your SEO is weak or strong. Now before we get to some explanation on how SEO is important when it comes to digital marketing strategy, allow us to bust some myths.
Most of you can say the majority of people believe SEO is important only when you have a website made for your business. However, that’s not the case at all. In fact, this is one of the biggest myths or you can say misconception.
Now you may wonder how this can be a misconception? Well, then allow us to explain:-
Let’s consider a scenario just like we considered it in tip number 2.
You started a brand to sell t-shirts, however, you decide to create a website later after you have made a good amount of money because at the moment you’re bootstrapping the brand/company which you have started. You create a Facebook Page and use Facebook’s marketplace to sell your t-shirts and on top of it, you link Instagram, Business WhatsApp, and your Facebook page together to create an online presence. After that, you post some t-shirt photos that you are expecting to sell, but when people try to search you on google they hardly find you because your “Social Media SEO” is lacking”.
Wait SEO can be done on social media? Well yes!
If you optimize all of your social media handles/pages with proper On-page SEO techniques like the use of appropriate keywords, hashtags, and tags then on google your social media pages related to your brand will rank higher than everyone else. (It’s all Keyword game).
Then what is the use of Website, if we can use Social media for business?
Website is all about exclusivity and originality. Internet is a place where data is changing constantly, so even if you optimize your social media handles it won’t give you an online brand value that you get with your website. Because every business has social media profiles, having another profile doesn’t create a sense of uniqueness and individuality, people won’t identify you within the crowd if you don’t stand out. But with your own exclusive website, you can stand out from the rest.
Hence, even though brands have their social media handles, they equally pay attention to their website to create an online presence that can stand out from the rest.
So, If looking for a service or product online, users are more likely to select one of the top five suggestions presented by the search engine. Hence doing a proper Website SEO will help you rank higher in search results and gain more online visibility, increasing the probability that potential customers will click over to your website and convert.
Website SEO is also a useful tool for increasing brand awareness, cultivating relationships with potential customers, and establishing yourself as an authority and trust-able expert in your field.
Tip 05 – Business on Social Media
In tip 05 we talked about Social Media SEO, however, why do we actually need social media? We have one valid reason – To increase the online presence of your brand. However, there is one more reason – To connect with your customers and generate a loyal fanbase.
Take an example of one of the biggest tech giants in the world i.e Apple – Today we call apple loyal customers or fans “Apple sheep” why is that? it’s because Apple provided quality products to their customers and developed a loyal set of customers in its initial days, and that too in a time like where there was no social media or any other online platform.
The trust they have developed with their customers is so strong that it allowed Apple inc. to become a Trillion dollar company. Today social media allows us to generate a similar type of cult following, but unfortunately, Social media influencers and YouTubers are ahead in this game. Nowadays brands are more focused on earning money that they overlook the possibility of developing a connection with their customers.
Take a look at Apple’s Instagram – Take a look at the complete profile and you will notice that they only post things showing how their product is useful to their customers. Instead of showcasing their products online, they showcase how beneficial their product is to their customers. This allows them to strengthen the bond with their customers that they have developed over a long period of time.
Although, this is just a single example there are many such examples for other brands over social media. Study them and realize what they do to develop their loyal set of customers.
Once, you pass the phase of developing a bond with your customers, it can help your business for a long period just like how it helped Apple.
So, It doesn’t matter if you are running a small local store or a large national corporation. Social media is more than a marketing trend. It is an essential part of your company’s digital marketing strategy.
However, social media alone is insufficient to drive business growth. Social media platforms can help you connect with your customers, raise brand awareness, and increase leads and sales. But even so, you must begin with an always-on mindset and a comprehensive content marketing strategy.
Tip 06 – Understanding your social media activity
Understanding the social media activity is just as similar to that of analyzing the Google analytics.
However, Maintaining your website, social media profiles, and your business can be time-consuming. Acknowledge your personal limitations and seek out pros to assist you in maintaining your social media or digital platform.
Their skilled touches can also help you expand your web presence and increase your profits. We have developed successful digital marketing strategies for a lot of clients at Krytech Digital. Allow us to collaborate with you to set your objectives and lead you to where you want to go. Just give us a call and we’ll be happy to help.